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Optemo's patent-pending technology is the reason behind the success of Optemo's products.

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Technology

The Optemo Discovery platform consists of three search methodologies: keyword search, attribute-driven search and example-based navigation. Almost any internet user is familiar with keyword search. In fact this way of searching is the most effective if the shopper already knows the exact product by name. However, the shopping process is not just about finding specific products but also about browsing, learning and making decisions. Therefore, Optemo provides attribute-driven search and example-based navigation in addition to keyword search. The attribute-driven search allows users to filter the results according to specific ranges in attributes. Example-based navigation is Optemo's new way of navigating large catalogs.

Example-based Navigation

Although e-commerce has come a long way, it is still facing a big challenge. The Internet provides to opportunity to create ever larger product catalogs. The long tail effect has certainly has been a great success factor for Amazon and other market leaders. However, with the increasingly large catalogs, in some cases 3000 SKUs in one category, due to limited perception the user feels overwhelmed and frustrated. Example-based navigation is a better way to browse large catalogs, which in turn enables retailers to create ever larger catalogs. More information on example-based navigation...

The unique example-based navigation of Optemo is inspired by research conducted in world-class universities. The proprietary methodology is included in the company's patent portfolio.